Privacy policy

 

Effective date:  November 19, 2025

This Privacy Policy describes how MZA Ventures LLC-FZ and our brands and subsidiaries (“Silkée”, “we”, “us”, or “our”) collect, use, disclose and protect information about you.

This policy applies when you:

  •  use our websites, including silkeerituals.com and any related microsites,
  •  shop in our online store,
  •  subscribe to our emails, SMS, or WhatsApp updates, or
  •  otherwise interact with us as described in this Privacy Policy

(collectively, the “Site”).

We may update this Privacy Policy from time to time. If we make changes, we will revise the “Effective date” at the top of this page and, where appropriate, provide additional notice (for example, by adding a notice on our homepage or sending you an email). We encourage you to review this Privacy Policy whenever you interact with us to stay informed about our information practices and the choices available to you.

Capitalised terms not defined here have the meanings given to them in our Terms of Service.

Acceptance of This Policy

By using the Site on any device (computer, mobile phone, tablet, or other device), making a purchase, creating an account, or otherwise interacting with the Site, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.

If you do not agree with this Privacy Policy, please do not use the Site. Your continued use of the Site following the posting of changes to this policy will be deemed acceptance of those changes.

1. Collection of Information

We collect information from you directly, automatically when you use the Site, and sometimes from third parties. Some of this information may be “personal data” under applicable laws in the GCC, European Union/UK, or other jurisdictions.

1.1 Information You Provide to Us

We collect information you provide directly, for example when you:

  •  browse the Site,
  •  make a purchase,
  •  create an account,
  •  sign up for our newsletter or SMS/WhatsApp updates,
  •  participate in a campaign, promotion, survey, giveaway, or review,
  •  contact us via email, contact form, social media, or messaging apps.

This may include:

Identity & Contact Data:

  •  first and last name
  •  email address
  •  phone number (including WhatsApp number, where applicable)
  •  billing and shipping address

Account Data:

  •  username / account details (if you create an account)

Order & Transaction Data:

  •  products purchased or viewed
  •  order history
  •  delivery preferences and instructions

Payment Data (processed via third parties):

  •  payment method type
  •  limited card details (e.g., last 4 digits, issuing bank, expiry month/year)
  •  payment authorisation, transaction ID

We do not store your full credit/debit card number. Payments are processed securely by third-party payment providers (e.g., Shopify Payments, Tap Payments, Stripe, PayPal, or other providers shown at checkout).

Marketing & Preference Data:

  •  your marketing preferences (email, SMS, WhatsApp, push notifications)
  •  responses to surveys or feedback forms
  •  product preferences and interests

User-Generated Content:

  •  product reviews and ratings
  •  photos or videos you voluntarily share with us (e.g., by tagging us on social media, submitting content for campaigns, before/after photos)
  •  any other information you choose to provide in free text fields

In some cases, you may provide information about others (for example, sending a gift). We will use this information only to fulfil your request and as otherwise permitted by this Privacy Policy.

1.2 Information We Collect Automatically

When you access or use the Site, we automatically collect certain information, including:

Technical & Device Data:

  •  IP address
  •  browser type and version
  •  device identifiers (e.g., device ID)
  •  operating system and platform

Usage Data:

  • pages or products you view
  • time and date of your visit
  • time spent on pages
  • clickstream data and navigation patterns
  • referring and exit pages

Transaction & Interaction Data:

o cart contents, checkout behaviour

o whether emails or messages we send are opened and which links are clicked

We and our partners use cookies, pixels, tags, scripts, and similar technologies (“Cookies”) to collect this data. See Section 6 (Cookies & Similar Technologies) for more detail.

1.3 Information from Third Parties

We may receive information about you from:

E-commerce platforms and service providers (e.g., Shopify) that host and support our Site

Payment processors (e.g., Tap Payments, Stripe, Shopify Payments, PayPal)

Delivery and logistics partners (e.g., local and international couriers, 3PL warehouses, and fulfilment providers, including Amazon FBA/MCF where used)

Marketing and analytics partners (e.g., Google Analytics, Meta, TikTok, email service providers, SMS/WhatsApp platforms)

Social media platforms when you interact with us (likes, comments, shares, DMs, or when you log in using social sign-on where available)

We may combine this information with other information we collect to improve our products, services, and communications.

2. How We Use Your Information

We may use information about you for the following purposes:

1. To operate and improve the Site
  •  provide, maintain, and personalise your experience on the Site
  •  remember your preferences (e.g., language, region, currency)
2. To process your orders and deliver products
  •  process payments and prevent fraud
  •  fulfil and deliver your orders, including shipping notifications and updates
  •  manage returns, exchanges, and refunds
3. To communicate with you
  •  respond to your questions, requests, and customer service inquiries
  •  send order confirmations, shipping updates, and service-related messages
  •  send you important updates about your account, our terms, or this Privacy Policy
4. For marketing & promotions (with your consent where required)
  •  send you emails, SMS, or WhatsApp messages about new products, offers, launches, or rituals content
  •  personalise marketing communications and show you relevant ads
  •  run promotions, loyalty programmes, and giveaways
5. For analytics and performance
  • understand how users interact with the Site
  •  measure and improve the performance of our pages, campaigns, and content
  •  develop new products, features, and services
6. For security, fraud prevention, and legal compliance
  • protect the security and integrity of our systems and the Site
  • detect, investigate, and prevent fraud or abusive behaviour
  • comply with applicable laws and regulations in the GCC (e.g., data protection and e-commerce rules), EU/UK, and other jurisdictions, including tax, customs, regulatory, and accounting requirements
7. Any other purpose

for any other purpose described at the time of collection or with your consent.

3. Legal Bases for Processing (EU/UK & Similar Regimes)

Where applicable (for example, if you are in the European Economic Area, UK, or a jurisdiction with similar data protection laws), our legal bases for processing your personal data include:

Performance of a contract: to process your orders, payments, and deliverie

Legitimate interests: to improve our services, maintain security, prevent fraud, understand how the Site is used, and market similar products to existing customers (where allowed).

Consent: for certain types of marketing, analytics cookies, or where required by law.

Legal obligations: to comply with tax, accounting, and regulatory requirements, including data retention obligations.

4. Retention and Storage of Personal Data

We keep your personal data only for as long as necessary for the purposes described in this Privacy Policy, including to:

  • fulfil your orders and provide services,
  • comply with legal, accounting, and reporting obligations,
  • resolve disputes, and
  • enforce our agreements.

In practice, this typically means:

 Order and transaction data: kept for the period required by applicable law (for example, commercial and tax law in the Kingdom of Bahrain or other relevant jurisdiction, often several years).

 Account data: kept while your account is active and for a reasonable period afterwards if needed for legitimate business or legal purposes.

 Marketing data: kept until you opt out or withdraw your consent, or until we no longer need it for the purposes collected.

Customer support communications: kept as long as needed to manage our relationship and as required by law.

We may store your data in secure servers located in Unites Arab Emirates, the GCC, the EU, the UK, the United States, or other jurisdictions, via our service providers and cloud partners. Where we transfer your data internationally, we implement appropriate safeguards (see Section 10 – International Transfers).

If you wish to request deletion of your personal data, see Section 7 (Your Rights & Choices).

5. Sharing of Information

We may share your information in the following circumstances:

5.1 Service Providers & Partners

We share information with trusted third parties who help us operate our business and the Site, including:

 E-commerce platform providers (e.g., Shopify)

 Payment processors (e.g., Tap Payments, Stripe, Shopify Payments, PayPal)

 Shipping, logistics, and fulfilment partners (including local and international couriers, warehouses, and fulfilment services such as Amazon FBA/MCF if we use them)

 IT & cloud service providers (hosting, backups, databases, email infrastructure)

 Marketing & analytics providers (e.g., Google Analytics, Meta, TikTok, email/SMS/WhatsApp platforms)

 Professional advisers (lawyers, auditors, accountants, consultants) where necessary

These parties are permitted to process your personal data only as necessary to perform services on our behalf and are required to protect it in line with applicable laws and our instructions.

5.2 Legal Obligations & Protection of Rights

We may disclose information if we believe it is reasonably necessary to:

  •  comply with applicable laws, regulations, court orders, or governmental requests (including in GCC countries such as the UAE, Saudi Arabia, Bahrain, Qatar, etc.),
  •  enforce our Terms of Service and other agreements,
  •  protect the rights, property, or safety of Silkée, our customers, or others,
  •  detect, investigate, and help prevent fraud or security issues.
5.3 Business Transfers

In connection with any actual or proposed merger, acquisition, investment, financing, sale of company assets, reorganisation, or similar business transaction, we may transfer your information to another company as part of the transaction, subject to confidentiality and applicable laws.

5.4 With Your Consent or at Your Direction

We may share your information with third parties when you explicitly consent or request us to do so (for example, when participating in a co-branded campaign or referral programme).

5.5 Aggregated or De-Identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you.

We do not sell your personal data in exchange for money.

6. Cookies & Similar Technologies

We use Cookies and similar technologies to:

  • remember your preferences (e.g., language, currency),
  • keep items in your shopping cart,
  • understand how you use the Site and improve performance,
  • help prevent fraud and ensure security,
  • show you relevant content and advertisements on our Site and on third-party sites.

These may include:

Strictly necessary cookies – essential for the operation of the Site (e.g., cart and checkout).

 Performance/analytics cookies – help us understand how visitors use the Site (e.g., via Google Analytics).

Functionality cookies – remember your preferences and choices.

Advertising/targeting cookies – used by us or our partners (e.g., Meta, TikTok, Google) to deliver relevant ads and measure campaign performance.

Where required by law, we will request your consent before using non-essential cookies. You can:

  •  adjust your browser settings to block or delete cookies, and/or
  •  use any cookie banner or preference centre available on the Site.

Please note that disabling some cookies may affect the functionality or performance of the Site.

7. Your Rights & Choices

Depending on your location and applicable law (for example, if you are in the GCC, EU/EEA, UK, or other jurisdictions with data protection laws), you may have some or all of the rights listed below.

7.1 Account & Marketing Preferences

You can:

· Update or delete your account information by logging into your account (where applicable).

· Unsubscribe from marketing emails by clicking the “unsubscribe” link in any email.

· Opt out of SMS/WhatsApp marketing by following the instructions provided in the message (e.g., replying STOP) or contacting us.

· Adjust cookie settings via your browser or any cookie banner on the Site.

7.2 Data Protection Rights (EU/UK and Similar Jurisdictions)

Where applicable, you may have the right to:

· Access the personal data we hold about you

· Rectify inaccurate or incomplete personal data

· Erase your personal data in certain circumstances

· Restrict the processing of your personal data

· Object to the processing of your personal data based on legitimate interests or for direct marketing

· Withdraw consent where processing is based on consent

· Data portability, to receive a copy of certain personal data in a structured, commonly used format

To exercise these rights, please contact us using the details in Section 12 (Contact Us). We may need to verify your identity before responding to your request and may not always be able to comply fully, for example where we need to retain data to comply with legal obligations.

7.3 GCC-Specific Considerations

Certain GCC countries have adopted or are adopting data protection frameworks. Where those laws apply to our processing of your data, we will respect your rights under applicable law, which may include rights similar to those described above (access, correction, deletion, restriction, objection).

8. Advertising & Analytics

We may work with third parties to:

· show you ads for Silkée on other websites, apps, or platforms, and

· measure the effectiveness of our advertising and understand your interests.

These third parties may use Cookies and similar technologies to collect information about your use of the Site and other websites, including your IP address, browser details, pages viewed, links clicked, and purchases made.

We use this information to:

· understand our audience,

· improve the performance of our campaigns, and

· deliver more relevant content and ads.

You can usually control interest-based ads through your browser settings, device settings, or the tools provided by major ad platforms. Some regions also offer industry-wide opt-out tools.

9. Links to Third-Party Sites

The Site may contain links to third-party websites, apps, or services that are not operated by Silkée (for example, social media platforms or partner sites).

We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party site you visit before providing personal data.

10. International Transfers

We are based in the United Arab Emirates, but we may process and store your personal data in other countries, including GCC countries, the EU/EEA, the UK, and the United States, through our service providers and partners.

Where we transfer your personal data outside of your country:

· we will take steps to ensure that an appropriate level of protection is in place,

· such steps may include using Standard Contractual Clauses or equivalent mechanisms recognised by applicable data protection laws, and

· we will ensure that third-party recipients process your data in line with this Privacy Policy and applicable law.

By using the Site and providing us with information, you acknowledge that your data may be transferred, processed, and stored in countries outside your country of residence.

11. Security

We take reasonable technical and organisational measures to protect information about you from loss, misuse, unauthorised access, disclosure, alteration, or destruction. These measures include:

· encryption of data in transit (e.g., HTTPS/SSL),

· limiting access to personal data to authorised personnel and service providers,

· secure storage and access controls.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

If you believe your interaction with us is no longer secure (for example, if you suspect a security issue with your account or payment), please contact us immediately using the details in Section 12.

12. Children

The Site is not intended for children under the age of 16, and we do not knowingly collect personal data from children under 16.

If we become aware that we have collected personal data from a child under 16 without verifiable parental consent, we will take steps to delete such information as soon as reasonably practicable.

If you believe we may have collected information from or about a child under 16, please contact us at:hello@silkeerituals.com

 

13. Residents of the EEA/UK

If you are located in the European Economic Area or the United Kingdom, MZA Ventures LLC-FZ is the controller of your personal data collected via the Site.

You may exercise your data protection rights as set out in Section 7 by contacting us:

· by email at hello@silkeerituals.com, or

· by post at the address listed in Section 14.

You also have the right to lodge a complaint with your local data protection authority if you believe your rights have been infringed. We would, however, appreciate the chance to deal with your concerns first, so please contact us in the first instance.

14. GCC Data Protection Notice

For customers located in GCC jurisdictions with applicable data protection laws:

· We process your personal data in accordance with the principles set out in this Privacy Policy (fairness, transparency, purpose limitation, data minimisation, and security).

· Where local law requires specific consent for certain types of processing (for example, marketing or cross-border transfers), we will obtain such consent.

· You may have local rights (such as access, correction, deletion, and restriction) which we will honour in line with applicable law.

To exercise your rights under GCC data protection laws, please contact us using the details below.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors.

When we do so, we will:

· update the “Effective date” at the top of this page, and

· where appropriate, provide additional notice (for example, on our homepage or via email).

Your continued use of the Site after any changes means you accept the updated Privacy Policy.

16. Contact Us

If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with this Site, please contact us at: (i) by mail at MZA Ventures LLC-FZ, Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E.; or (ii) by email at hello@silkeerituals.com.